With over 15 years of experience in the sector, Sarah Shaw has worked with a fantastic range of museums, galleries, libraries and heritage sites. In recent years, Sarah has moved to specialise in producing dynamic resources and opportunities for heritage organisations across the UK. From designing award winning family friendly UNESCO experiences, to researching the digital divide in the sector – Sarah has a wide knowledge of the issues at the heart of heritage.
Finding, Sharing and Creating Digital Content
Sarah Shaw, Programme Manager
What’s the project about?
Back in October, it was an honour to be asked to share the progress of the Finding, Sharing and Creating Digital Content programme with the DLNet Conference delegates.
As some of you will remember, we have received DCMS and National Lottery funding distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Skills for Heritage is a three-year, £3.5 million initiative, providing free advice, resources and training across the UK heritage sector.
Our project is one of eight Digital Skills for Heritage funding streams and we’re building on the work of the fantastic Heritage Digital Academy project which ran from March 2020 – September 2021.
What are the project outputs?
Our strand focuses on content and we’re an enthusiastic consortium comprising of The Heritage Alliance, Media Trust, Charity Digital and Naomi Korn Associates.
Our aim is to create standalone learning resources which answers the sectors 25 most pressing digital questions on finding, sharing and creating digital content. These will sit alongside a further 75 questions focusing on digital leadership and engagement.
We’ll provide free tools, information, frameworks and resources for small and medium organisations via articles, videos, peer advice and templates.
What do we know so far?
Our research highlights the massive digital gaps in the sector. Gaps which have increased during the pandemic as organisations lost investment, skills and experience as they tried to stay afloat. This has been coupled with audience and organisational digital fatigue alongside a lack of access to digital training and planning.
Our consultation highlighted 9 key themes of interest and concern in terms of digital content creation, and we’ll be using these as a framework to produce our resources.
- Creating engaging, audience focused content
- Staying relevant
- Social media skills development
- Enticing people away from competitors
- Upskilling on digital content creation
- Content returning an investment
- Creating content to support diverse audiences
- Compliance and best practice for producing accessible content
- Compliance for copyright and data protection.
As some of you may remember, we’re at the stage of resource development now and we’re looking forward to launching our dedicated website in February 2022. Our resources will be trialled and tested with our target audience of micro to medium heritage organisations, to ensure that they are as affective as possible.
What support can I get right now?
Whilst you’ll have to wait until February to start accessing our resources, there are some amazing Digital Skills for Heritage resources already available!
You can see the findings of the Culture 24 Leading the Sector project and access more free resources on their website. At the same time, why not pop over to the Heritage Digital Lab to see the digital resources produced last year?
Finally, you can sign up to the free Heritage Digital Academy to access training sessions focused on digital innovation, enterprise and organisational planning. The next cohort registration opens in December.
If you’d like to find out more about the Finding, Sharing and Creating Content programme, please contact Sarah Shaw at email@example.com
Find out more about The Heritage Fund’s Digital Skills for Heritage programme here: Digital Skills for Heritage | The National Lottery Heritage Fund
Sarah’s slides are available to view here.
Watch Sarah’s presentation from the day on the DLNET YouTube channel below: