Engaging digital audiences in museums, 11 July 2012, University of Manchester

July 11, 2012 10:00 am

Book tickets now at: http://mcg-dlnet.eventbrite.com/.

Room G.107 in the Alan Turing building, University of Manchester.

Today, museums are finding more and more ways to use digital technologies to enhance their learning and public engagement programmes. Technology has tremendous potential to engage, excite and inspire people, to make learning more flexible and to cater for different learning styles and abilities.  In many museums, however, the work of learning departments and technology teams is still quite separate.

This conference, curated jointly by the Museums Computer Group and the Digital Learning Network, will bring together the two worlds of museum technology and museum learning and encourage them to talk and learn from each others’ skills and experience.

Museum technologists will learn about tried and tested techniques used by colleagues in Learning departments to measure the impact of digital projects on audiences. Learning teams will be inspired by the potential of digital technologies to achieve learning outcomes, audience engagement and reach.

Book now for what promises to be a popular day featuring best practice case studies, workshops around key digital challenges and an ‘unconference’ session where you suggest the themes ensuring we discuss the most pressing challenges that you’re currently facing. 



Book tickets now at: http://mcg-dlnet.eventbrite.com/.

Follow@dlnet  or @ukmcg on Twitter for updates.

Presentation slides from event:

Keynote speeches

Keynote speech from Nick Winterbotham, Group for Education in Museums (GEM) Chair and Director, Winterbotham Associates at Thinktank.

Keynote presentation from Matthew Cock, Head of Web, British Museum. 

Mobile learning case studies
Lucinda Blaser, Digital Projects Manager at Royal Museums Greenwich discussed developing a bespoke mobile learning system where the user drives the learning process.

John Coburn, Project Coordinator ICT from Tyne and Wear Archives and Museums presented a case study looking at the successes and challenges in creating compelling content for Hidden Newcastle, an app revealing strange and forgetten stories in Newcastle upon Tyne.

Evaluation and measuring engagement case study 
Martha Henson, Multimedia Producer at Wellcome Trust discussed the evaluation of their online game ‘High Tea’, making discoveries about new audiences and how people play games, as well as reaching towards best practice in evaluation itself. 

Parallel workshops
It’s not always easy to identify and implement technologies that are a good match for audiences, content and organisational context. This workshop by Greg Povey and Shona Carnall provided some inspiration and help to get started.

Alyson Webb and Lindsey Green‘s workshop focussed on mobile apps and what they mean for cultural heritage organisations. Should we all be developing them? Do they deliver the new audiences they promise? Can we really use them to deliver learning objectives or are they just the latest new shiny distraction? 


Pauline Webb, Collections Manager at the Museum of Science and Industry (MOSI) joint led a workshop questionning how can we re-align museum practices to make more of changing technologies? 

Michael Woodward, Commercial Director at York Museums Trust joint led a workshop questionning how can we re-align museum practices to make more of changing technologies?